Twitter’s exponential, exhilarating growth, seems to have come to an end.  To social-media-marketing-analytics junkies, the “unstoppable” Twitter has lost its luster.  Perhaps to some it never really gained a real luster and instead only gained a lot of hype  – just a bunch of Every Day Joes hopping on to connect with (or more accurately voyeristically follow) their closest celebrity pals.

What these numbers, charts, and pontifications illustrate to me is that many users are missing the point.  The utility and incredible power of Twitter is the way in which you can connect with others.  A connection that knows few obstacles.  In both the social media and eco-conscious realms I have not only meet amazing thinkers but also built meaningful connections with people from all over the map.

The ability to quickly and succinctly find information in real time is an incredibly powerful tool.  Before I start overly singing the praises of Twitter, I believe its current form is only a stepping stone.  This particular format won’t stick around forever.  Instead it will evolve and with that evolution bring more into its fold.

For now, I will continue to meet incredible people, learn new things, and be apart of a fascinating community.  The flatline of new users may be fodder for the ‘I told you so’ers out there and strike fear into the hearts of social media marketers.  To me it’s just fine, there’s still lots of conversation to be had.

What do you think?  Is Twitter on its way out?  Is this just a blip on the radar?  Should be be looking at a totally different metric to gauge its effectiveness?

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