It’s getting pretty noisy out there in the twitterverse.  The twitter platform seems to have hit its stride for marketers – give something away and make your would-be winners tweet about it.  Every body is doing it.

I like to keep the number of people I follow small – those that I view as thought leaders in the social media or sustainability realms.  I don’t want to miss anything.  Now there seems to be a analog-TV-signal-white-fuzz over my twhirl app.  So many people are trying to win something and that, frankly, doesn’t benefit me.

Have I entered a few contest by tweeting a certain hashtag?  Yes.  But now I’m realizing that I’m tarnishing my personal brand, quickly.  I want those who take the time to pay attention to my tweets to get something meaningful.  Not be inundated with a lot of noise. 

Is that free iPhone loosing  followers?  Maybe.  But that’s for you to decide.  For me consistency of image is the key.  I’ve already forged connections through my personal brand that never would have happened if I allowed @mjnesta to be a stream of consciousness.  Those connections will have far greater returns than a shiny new iPhone. 

A little self control has already gone a long way.  I can’t loose focus now…

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